Advertising Online – Top 5 Problems
Placing an online advertisement has five common risks. They are explained below, with simple steps on how to avoid them.
1) Non-Payment
Perhaps the most common issue is buyers not paying. Before sending any product, ensure that you’ve received full payment, that the payment has cleared, and that it has been deposited in your account. This should be done for any payment type, including credit cards and cheques.
For items which are sent by post, a related issue is buyers who claim that they have not received the item and consequently refuse payment or demand a refund. The vast majority of such claims are false but proving this is difficult unless the goods are sent by registered mail. Consequently, one needs to balance the additional costs of registered post against the risk of fraudulent claims of non-delivery.

