Let the Flu Go Around You
Since mid-Fall TV commercials have been trumpeting the horrors of the “flu season”. “It is never too soon to begin fighting this year’s bug” they blare. Public health announcements urge us to get our “yearly flu shot”, as if this is something we’ve got permanently scheduled in our Blackberries. All the leading over-the-counter pain medications offer special seasonal “flu” mixtures, and their ads deluge daytime and prime-time broadcasting.
For the health consumer, namely us, it seems as if this annual “war on the flu” is received wisdom. We are just defenseless human beings at the mercy of the all-powerful flu virus.

