How to utilize Universal Search in your Health Insurance Marketing Campaign
Anyone who has ever put effort into running a marketing campaign to promote a health insurance company will be quick to tell you success stories are few and far between. Selling health insurance is not an easy task and what’s more, promoting this type of business can cost a fortune.
Most health insurance agents have given up on the pay per click advertising, as with the introduction of the Google quality score many of the campaigns started to cost a lot more due to inefficient optimization of the agent’s landing pages and websites. The times of simple Adwords campaigns is unfortunately over.
Smaller health insurance businesses have to contend with being up against all the big corporations and there are only so many high traffic keywords so the small companies do not find it easy to keep up. With pay per click prices ranging from which $9 to $15 it soon becomes too costly a business to continue.
Traditional SEO takes a long time and there is no guarantee that you are actually get the desired ranking in the organic listings in the search engines. Even in the organic listings the competition is fierce, with aged domains of giant insurance corporations, tons of backlinks, Google ranking and so forth.
However, when universal search became a feature of the search engine, things did change for the better. A new dimension has been reached within the world of the Internet and the amount of traffic out there is amazing. You only have to look at the popularity of YouTube, the well liked video sharing website and you will see how it has become even more successful a search engine than Yahoo.
Shopping, video, news and blog results are all pulled by the universal search of search engines and offer the consumer a selection of sources in many different formats.
As a result health insurance marketing these days has to focus on more than search engines. It needs strategies to market health insurance agents and plans by way of blogs, videos and social networking sites as well as other Web 2.0 properties. The combined traffic from these sources is much greater than search engine traffic so the way forward for small health insurance companies is to get a blog underway, show some videos and let the consumer become aware of what you have on offer in innovative and exciting ways.
John Harvey helps health insurance brokers to display their expertise in videos: Ohio Individual Health Insurance and Ohio Health Insurance Quote
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