Site Flipping – Investments That Pay Dividends (Part 1)
Domain investing has never been a great favorite not even amongst the most experienced marketers. There are various theories to just what domain investing is, but basically they all point at a need for casual traffic which therefore generates a poor return.
The importance played on domain names has never been very high as most people including myself thought that for example that PokkyBoy.Ws was as good as Property.Com if they both had identical content. I have recently discovered that this is just a myth and I will start to reveal all with just a few questions on the subject. Firstly Would you consider Google.com or Cellphones.com to be the the most valuable domain name, but strictly on a valuation basis?
Even my dog has just answered Google.com so don’t feel so bad when I tell you that it isn’t the case here and I will explain just why. I think we would all agree that Google is one of the most successful businesses there are on or off line, but how many people do you think put Google in the search box… exactly, it is not often used as a keyword. What this is really telling us is that if you own a domain name you also control the keyboard.
The domain name Google.com is one of the short names that sound cool and easy to remember and I too have several similar type domain names. They only receive minimum traffic as they are not proper words that people would use to find something and the same would have applied to Google. This type of domain name investment could cost millions of dollars in branding costs, otherwise it would only earn a couple of bucks a year through click revenue and at auction would only sell for about 2000 dollars.
After taking this into consideration you may just see how a domain name such as Flights.com could create a hell of a lot of casual visitors otherwise known as type-in traffic or direct navigation. If I had to calculate though my own results as well as established type-in click-through metrics for the domain industry, I would estimate an average of 5000 visitors a day for a domain name like Flights.com. This means that you would receive 125,000 visits a month just through type-in traffic. (Find out just how in part 2)…Published Soon.
