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Pay per click advertising has set the stage for a new evolution in internet marketing. That’s right, ladies and gentlemen, the search engines finally mastered the art of making a profit off of internet marketing. What does that mean, exactly?

Let’s look at advertising from days gone by. No matter the medium for your advertising, TV, radio, newsprint, or web-page, you would be charged a fee. And for your fee you’d get you ads shown for a particular time period and they could be seen by any, and everybody.

Then a some person started thinking that this method wasn’t completely fair for internet usage. Not all types of advertising have the same benefit. They also started thinking that because a webpage was particularly busy, and the ads shown on it got more than average exposures to web surfers, why couldn’t the page owner also reap the benefits of the higher traffic rates.

Of course, it wouldn’t necessarily be good for business to simply raise the price for advertising; what if it didn’t bring in extra business and the site developed a poor reputation?

So you see that is where ppc advertising comes from.

An advertiser writes an advertisement for their product or service using keywords they have carefully researched and found to be productive. They then turn these advertisements over to the search engines.

Every time that a web browser does a search for that specific keyword, the advertisement will be displayed. Every time the advertisement was chosen and an internet browser made the long trip from advertisement to web page the search engine would receive a fee, generally less than a dollar, and both parties would benefit from the deal.

The search-engines also took it a little further and let an advertiser who will pay more money per click to have their ads displayed on the top of the heap, thus receiving greater opportunity for viewing and greater quantities of traffic, and hopefully greater profits for the advertiser as well as the search engine.

Now if asked to name a pay-per-click (PPC) advertising tool most people will mention Google or Google Adwords; but Google is not the only search engine to offer PPC marketing.

Yahoo!, ABC Search, Search Feed, 7 Search, MIVA, Findology, Microsoft AdCenter and Ask.com, are less well known search engines that have ppc advertising services. With these alternatives to Google Adwords, marketers can test their advertising mettle and reap the profits found them.