The National Car Rental Company
One of the oldest car rental companies around is National Car Rentals. Many of National Car Rentals innovations are now standard practice with car rentals companies including the one way rental which allows the customer the flexibility of depositing the car at a different location to where it rented at.
To maintain their position, NCR brought in a computer system second to none which has simplified the procedure of renting a car whether online or over the phone. Since the airline industry deregulation in 1976, causing an increase in airline travel costs, national car rental gave flat rates for car renters, who chose renting cars rather than flying.
Back in the 1970’s, National car rentals was also the first company to have a corporate business account facility. Through this program, National has focused on the corporate traveler more so than any other company and it was also the first in the rental industry to start a frequent renter program. The innovation of having a paperless rental system was also theirs, something that was later called The Emerald Club. This service has been extended so that customers no longer need to wait at the rental counter meaning they can collect their rental car with even fewer delays; it is called The Emerald Aisle program. Being able to have exactly the car of your choice and bypass the rental counter must be every car renters dream and at National Car Rentals that facility is available with two schemes called the Choice Rental Process and QuickRent.
Putting the customer’s needs ahead of anything else is a hallmark of national Car Rentals and to highlight this they have arranged discounts with a large number of associated companies. These companies include, Air Canada, Air Miles, Air France, Alaska Airlines, Alitalia, America West airlines, American Airlines, ATA airlines, Delta Airlines, Continental Airlines, Frontier Airlines, Hawaiian Airlines, Iberia airlines, Midwest airlines, Lanchile, United Airlines and Northwest airlines all having frequent flyer and miles programs that can be applied to car rentals as well, some of these airlines even consider national car rental miles, for air miles.
To add to their ever growing portfolio, the hotel group Coast Hotels has also made arrangements with them.
Hilton Family of Hotels let you earn 250 Honors from their Hilton Honors Points and miles, for every rent from national car rental, as well as American Express who lets you earn points when you’ve enrolled for their program for national car rental.
Apart from the discounts arranged on the customers behalf there is also a large range of vehicles to choose from. With almost every class of car you can think of, there is more than enough to satisfy the most demanding customer whether they want something small or a long range cruiser like a sports utility vehicle or a minivan.
Just like other companies, they also have regular promotions and The Last Minute Special is unusual as each NCR office has a different offer on for their customers. Another of these is the Book Ahead Special which gives a discount for customers that book as early as possible online. Using the internet to book your car has meant a whole host of offers with tow other special offers like the previous but one is for sports utility vehicle and mini-van rental with the other for those who only want the car over a weekend period.
